Email Marketing In Mesa AZ and Beyond

Email marketing is one of the oldest form of web advertising, and one of the first to be abused by unethical advertisers looking to game the system. Many people do not remember the early days of email, so ingrained has this technology become in our day to day lives that it is difficult to think of a time without it.

There have been many evolutions along the way. Email marketing still has the same thrust it did 15 years ago, but the technology has changed dramatically. Some of the things modern marketers need to be aware of and concerned about when forming their email campaigns include:

  • The spam rating or spamminess of any given email, which is a science unto itself
  • The deliverability of the list being sent to – how qualified are the email addresses?
  • Compliance with CAN/SPAM laws, which imposes stringent penalties for purchasing lists
  • Readability – can the device which the email is being viewed on display the email correctly?
  • Open Rate – the subject line on your email make a gigantic impact on whether it will be read

“MailChimp is not just a hilarious name, it is the best email service on the market today. The best part? Its free. 100% free. For the rest of your natural and even most likely unnatural life. Will they always offer a forever free account? Probably not, so snag one while you still can.”
Email Marketing Services Offered by My FWD in Mesa, Arizona



Set Up Your Email Marketing With MailChimp

Now, with all that being said, and email marketer is not something you need – this is a field you can do yourself. Getting setup to market to your email contacts has never been easier than it is now. One option available to the residents of Mesa, Phoenix, Tucson and northern Arizona is service called “MailChimp”. MailChimp is not just a hilarious name, it is the best email service on the market today. The best part? Its free. 100% free. For the rest of your natural and even most likely unnatural life. Will they always offer a forever free account? Probably not, so snag one while you still can.

MailChimp provides dozens of free email templates that can be easily customized, and display well on any device. You can edit these templates and add your content through their extremely user friendly visual editor, and even upload images and add links and formatting. For the developers amongst us, these templates are slick in that you can customize every line of code in them, so it becomes even easier to create custom Gilbert email designs for clients, if you start from one of their super cool templates.

Lastly, MailChimp allows for contact import via hooking in services directly or .CSV import. What about duplicate contacts? Mailchimp spots and removes. What about incorrectly formatted emails? The chimp has that covered too, all automatically, all for free.

Writing Subject Lines For Email Marketing

Contrary to popular belief, boring titles can do better on email marketing than titles that are more grandiosely written. Here are two great articles on the Mailchimp blog that break apart the numbers and examine best practices for writing subject lines that cause emails to be opened.
http://blog.mailchimp.com/subject-line-data-choose-your-words-wisely/ – A long, detailed article with more info than some would be able to absorn on composing subject lines for email marketing.
http://kb.mailchimp.com/article/best-practices-in-writing-email-subject-lines – This article is probably a better read, it uses more examples and gives open rates for different subject lines, I like that in a tutorial.

Along with email advertising, My Favorite Web Designs provides a variety of services for business owners in Arizona. Our WordPress web design team has built websites for over 100 companies, and our SEO website strategy is results-driven for the best outcome.