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Social Media For Business

Social Media For Business

There are now over a billion Facebook accounts. Does that mean that your business should be on Facebook?

I think so. I recommend Facebook, LinkedIn, Google+, Twitter and Pinterest and I have accounts there (and elsewhere) for myself personally and for my business.

I don’t use Social Media with the expectation that new Customers will flock to me because I’m on Facebook.

What Social Media brings to the table are communication lines. I connect with people that know me and love me, with friends and associates, and expand on these communication lines to connect with more people.

Here’s some things to do on Social Media:

SOCIAL MEDIA FOR BUSINESS

Offer Help. Give value, “how to” information in your area of expertise. If you’re a Dentist, provide information on How To Keep Your Teeth For Life or similar. If you’re a CPA, How To Pay Taxes But Keep More Of Your Income or similar. Unless you’re Coca Cola and you will not reveal the secret formula even under torture, go ahead and make your useful information available. If you help someone, hopefully they will remember you and think well of you.

Offer information. I made short videos of my SEO Tips for the company Newsletter, it’s easy to link to my YouTube videos on Facebook and Google+ and Pinterest, then announce the fact on Twitter.

Be friendly. Spot a fellow Chamber Of Commerce member on Social Media? Request to connect with them. Like them. Do enough Liking and connecting and it will come back to you, the people that you want to know will reciprocate.

Introduce yourself and your business. Provide descriptive information about yourself (bio) and your business (history, timeline). Tell what makes your business special and unique. What is the difference between your business and other similar companies? But get into business where appropriate only.

Realize that Social Media is a public forum so be a little cautious. Don’t tell a joke that you would not tell in front of your mother. A future employer may look at your social media postings one day. Don’t give out overly personal information. You don’t want to be the victim of identity theft.

If you spend time chatting, like you would over the backyard fence, or playing games (“I got you a giant radish on Farmville”) you will attract people who wish to chat or play games.

My recommendation is be friendly and be informative. You want people to remember you and think well of you. Help someone now and the next time they need to know something that is in your area of expertise, perhaps they’ll come to you.

I regard Social Media as farming rather than hunting, for the most part. This isn’t grabbing the ball, knocking aside all opposition and charging over the goal line. Meet people, get to know something about them and they learn more about you. You now have a basis for understanding and trust.

From a SEO perspective, social signals are increasing in importance all the time – this is a growth area so the best time to get in is now.

Imagine page one of search engine results when looking up your product or service on the internet. Page one includes your website, 2 of your YouTube videos and your Facebook page giving you, in this example, 4 out of 10 page one results.


Number One On The List
A New York Search Engine Optimization Corporation
Get found, Get business

phone: 917-338-9586
9 AM – 5 PM Eastern Standard Mon – Fri
voicemail on weekends and holidays
fax: 917-210-0142

NumberOneOnTheList.com
Professional Website NY

NumberOneOnTheList on Facebook
NumberOneOnTheList on Google Plus

Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

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Cyber Coverage, It’s A Whole New World

Cyber Coverage, It’s A Whole New World

There was a time, in fact not quite that long ago, most business was conducted with a storefront, a telephone with several 800 lines to take orders and if you wanted to expand to another market, you opened another storefront and started the whole process over. My have the times changed!! Now more and more business is being conducted through the company’s website and in many cases there is no need for even one store front, now with the web your business can now do business all over the world.

Cyber Liability Insurance CoverageIn the new media world of business your company’s standard business liability insurance may cover such losses as missing computer equipment or a storm-wrecked office, but would it help your company survive the loss or theft of valuable company data inside your computers, a website shutdown from a power failure or worse yet a hacker attack, or a false-claims accusation triggered by a Twitter, Facebook, LinkedIn, Company Blog or some other post? The answer more then likely would be no.

With all the different security and privacy issues that businesses face in this current tech-heavy environment, the insurance carriers have grappled with what is the best way to respond to these threats. Cyber liability coverage has evolved since it was first introduced in the late 90’s from a tech and omission liability policy to a policy tailored to companies of all sizes and descriptions. The insurance carriers have had to adapt to the insured’s new needs for more coverage then what was originally available and respond with appropriate coverages, all along trying to anticipate the new exposures that come with the fast changes that happen in the technology field.

Cyber Liability is not a standard insurance product. Many times the policy will be tailored to meet a business’ unique needs, but it protects against two types of risk, first-party and third-party risks. Reviewing the first-party standpoint, it could cover items like crisis management, hiring a public relations firm to manage a data breach incident, the costs associated with a forensic analysis, if your company was infected with a computer virus that destroys business software and data, the cost of hiring a firm to repair and restore your company’s computer systems, and the loss of business income resulting from a data breach. Third party coverage refers to Privacy Coverage and Network Security; this may cover losses resulting from breaches in network security or unauthorized access events.

Another area is Privacy Regulatory Proceeding Coverage. This generally is provided as a sub-limited part of the privacy liability coverage; which may cover costs resulting from a civil, administrative or regulatory proceeding that alleges the violation of a privacy law.

The last area is Media Liability Coverage. This would encompass conventional media and web 2.0 content produced by the insured to be used in marketing online or offline. Interestingly, with all the reports of companies being hacked across the country, many businesses seem very confident in the firewalls and virus protections they’ve already installed and seem to view cyber liability coverage, also known as Internet liability or network and information security liability coverage, as a luxury and not a necessary coverage.

In talking with many of the industry experts, they strongly disagree with that assessment and feel that the company is extremely overconfident. One of the biggest risks for a company is unauthorized access from a virus, allowing a third-party to breach the system. Since cyber liability insurance is not a conventional insurance product, the pricing of policies can be very diverse, making comparisons among the various cyber liability products difficult and sometimes confusing. It’s very important to note also that premium is based on the sales of a company; the higher the company sales mean more exposure and therefore a larger insurance premium.

IS YOUR WEB DESIGNER INSURED?

MY FAVORITE WEB DESIGNS CARRIES INSURANCE FOR WEB DESIGN, Search Engine Optimation & HOSTING through My Favorite Web Designs, AS WELL AS GENERAL LIABILITY INSURANCE. WE RECOMMEND PATRICK O’NEILL & PJO BROKERAGE FOR ANYONE LOOKING FOR ANY COMMERCIAL INSURANCE RELATED TO INTERNET OR IT PRODUCTS AND SERVICES

Cyber liability is not something that has predetermined timelines like the flooding that comes with storms and interrupts business on and off the web. It’s a claim that could evolve over a much longer period of time. A good idea is to sit down and take a good hard look at your business, your data and how valuable it is, and what are costs you might incur if something went wrong. If absorbing the losses could wipe your company out, you’re a good candidate for cyber liability insurance. If your company possess what we refer to as valuable data, especially if there are associated with regulated personal, financial or medical information about clients or consumers, you may be wise to consider adding “privacy” coverage for the potentially onerous costs of a data breach. If your company would struggle to survive an extended website or computer-network shutdown, you may need network-security coverage. And if your company hosts any online discussions and risk libel or false-claim accusations, media coverage may be the proper coverage for you.

As you see, with the changes that happen in the tech world and how fast they happen, having a cyber liability policy may be the coverage for your company. To further explore all the coverages available to your company, it would be wise to sit down with a professional Arizona insurance agent and find the right coverage for you. We would welcome the opportunity to be that agent.

Guest Blog Published By:

PJO Insurance Brokerage
4103 E. Prickly Pear Trail
Phoenix, Arizona 85050
Office: 480-248-7495
Fax: 480-248-7493

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Insuring Web Design Businesses With Arizona Professional Liability Insurance

Insuring Web Design Businesses With Arizona Professional Liability Insurance

Arizona Professional Liability Insurance

Building a web design business from the ground up is indeed an accomplishment. But is it enough to ascertain the success and financial soundness of the enterprise? Without a professional liability insurance plan from an authorized and trustworthy Arizona based insurer, a web design business is not fully protected from all possible dangers it is exposed to.

A web design business is something many pursue nowadays as the Internet grows stronger as the largest marketplace worldwide. Yet as lucrative as it is, one must assume full responsibilities of their enterprise, which includes securing a good Arizona professional liability insurance policy. Fortunately in Arizona, insurers for this type of product flock in numerous amount. Nevertheless, utmost caution and patience will have to be exercised in order to get the best coverage with the lowest possible rates.

It starts with knowing and understanding what business general liability insurance includes, since damages suffered by business clients may not always be categorized under bodily injury or property damage liability. In the event where the web designer commits wrongful acts, a professional liability policy or an errors and omissions insurance policy should be purchased to respond to claims, depending on the carrier. Almost always excluded under E&O policies are damages because of bodily injury, personal injury, advertising injury, and property damage. These types of damages are intended to be covered by a commercial general liability policy. E&O is intended to cover damages for errors in business judgment not resulting in property damage.

Errors and omissions coverage is not to be confused with professional liability coverage even though it frequently is. At one time, professional liability insurance was a term used for professional persons having specialized skills such as lawyers and physicians who require broad coverage for their acts, errors or omissions. However, many professional liability policies are in actuality errors and omissions policies covering the mistakes made in business judgment that cause harm to others.

If the insurance applicant works in an industry where professional standards of care are implemented, they will most likely require some form of professional or errors & omissions insurance. Various coverage features are accessible for various forms of professional policies including coverage for medical malpractice.

Guest Blog Published By:

PJO Insurance Brokerage
By
4103 E. Prickly Pear Trail
Phoenix, Arizona 85050
Office: 480-248-7495
Fax: 480-248-7493

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