Category: SERVICES

Posted on by — Leave a comment

WordPress Website Search Optimization

WordPress Website Search Optimization

While My Favorite Web Designs can do optimization on any kind of website, there are very clear and distinct advantages to doing optimization on a WordPress platform. Be warned the data presented here is of a more technical nature. I do not expect every client will want to read it, but those who have dabbled in search optimizing websites may find this interesting.

When most people think of WordPress, they think of blogs. The fact of the matter is that in capable hands, WordPress is simply a content management framework, with terrific data structuring, permalink support, seo plugins galore, automatic sitemaps, auto rss, pinging, commenting, facebook integration, microdata support, and the list goes on.

Traditional website optimization, as done by AZ SEO by My Favorite Web Designs, consists of many things you have likely learned plenty about, such as doing alt tags and adding keywords to content as needed. We also add title tags to pages that are optimized for SEO and adjust them based on analytic data, add images and links, as well as extra meta data when needed, canonical urls, sitemap with webmaster and analytics, rss feed submittals and pinging. Most importantly of all, we build data into data silos using taxonomies.

In the field of website optimization, data taxonomies are very misunderstood. It simply means to group content by relevance, and then assign categories to the groups. The specific optimization comes when you are able to apply this to everything on the site, from link structuring to page and paragraph headings.

WordPress expert for SEO and Website Optimization, As Well As Design, Develop and Build

We create rich content for clients, such as videos or audio to accompany pages, pdf downloads, images, infographics, forms, polls, and other types of enhancements to promote a good user experience. Optimizing a page means doing these things. When a technical point is made or research from a good source is quoted, we would make sure that was linked properly for SEO credit, we also create internal links where possible.

There is also the matter of easy to add additional data types, including products, reviews, PDFs, galleries, slideshows, and more. Adding them in the correct fashion without alarming Google’s very sensitive radar is a skill that cannot be mastered without the thousands of hours of practice, as much of the data I have learned has been from trial and error, field testing, and taking search engine research performed by My Favorite Web Designs and turning it into a workable formula for SEO success.

Plugins To Look Into

Plugins are only as good as they are configured and maintained by their authors, but here are a few I like for their functionality.

Yoast – of course.
Broken Link Checker – Awesome, must have, checks your whole site, fixes 301’s automatically, Wowzer.
WP Super Cache – make sure sure you check off the recommended items, but great, site speed is vital, uses less memory and easier to use than w3 total cache
Better WP Minify – Super Cache does not minify, which means to combine JS files and CSS files and even defer their loading till after the content, this plugin is needed. It can be complicated, don’t whip this one out on a live site, test at night or better yet on a test site.

Published By:
My Favorite Web Designs –
1006 N. 92nd Circle
Mesa, Arizona 85207
Office: 480-335-1330
Email: Josh@store.myfavoritewebdesigns.com

Posted on by — Leave a comment

WEBSITE DESIGN SERVICES

My Favorite Web Designs is a quality web design company. We offer many different types of websites, with limitless design possibilities. Here are some of the most popular types of websites on the market today, and a little info about each. Which type of website would best suit your needs?

Types Of Websites:

Content Management System (CMS)

The website is developed using Joomla or WordPress. In rare cases Drupal would be appropriate, but it is less full featured out of the box, and while with enough customization it can become quite powerful, WordPress is equally as capable, user friendly, widely supported, and has literally 10,000’s of specialized capabilities pre-packaged that would require building from scratch on the other platforms. I can work with Joomla, but I prefer WordPress in almost all instances.

Another important reason for having a Custom WordPress website is the search engine optimization capabilities that come inherent in this type of site. There is so much search engine optimization that can be done on a WordPress website that must be laboriously implemented on other platforms. I am not the only one who thinks so. WordPress is the fastest growing web platform in use today, with over 16 million websites designed on the platform in the last two years.

E-commerce Websites

Another advantage to WordPress websites is the ability to add e-commerce easily and cost effectively. The E-commerce solutions currently available are not as full featured as Magento or Zen Cart, but they are very capable nonetheless, and being upgraded at breakneck speed. For most retailers looking to add an online presence, WordPress E-commerce will be the best option. It integrates with Google checkout and merchant services, as well as all the major credit card processing gateways.

E-commerce websites, to accept credit cards require use a payment gateway company, which runs 20-30 a month and 3-4% of gross. Google checkout has better terms, and no monthly fee. Also, since the card is processed off site, the transaction does not require a security certificate, which runs about $20 a year, and a dedicated IP, which also runs about $20 a year. Paypal is another option, but to process credit cards as a merchant would on your website will still require these things.

I would highly recommend a Wordpres E-commerce website with Google Checkout to almost all merchants. The search engine performance of WordPress E-commerce is quite impressive, but when it is integrated with Google Merchant Service, and your products appear in the Google product comparison, the advantage for your website sales is gigantic. It features digital download purchases, automated shipping modules, a full featured shopping cart, coupon codes, pretty much everything the average retailer will need.

Packages & Pricing:

The average website design for a small business includes a Gallery for showing of products, About, Home, Contact, and I recommend a references page as well. I charge $25 an hour, and the average site comes out around:

  • Average Cost Of A Small Business Website Design:$500-$800
  • Average Cost For Website Design To be built on a WordPress Content Managment System: $$900
  • Average Cost for WordPress Ecommerce Website with a customized store  $1800
  • Cool Stuff like Membership Sites, You-tube clones, directory sites, article directories, etc… are harder to cost from the outset, but they often wind up surprisingly more affordable than you might expect.

These prices include graphics, coding, adding the content, with 1 free year of hosting, unlimited emails accounts, analytics, hosting control panel, everything needed.